Marketing Assignment Super Liquor Store - 1066 Words

BUS 505 – RESEARCH BASED Marketing Assignment I CHOSEN TOPIC: SUPER LIQUOR STORE OVERVIEW OF BUSINESS The chosen liquor store – Super Liquor, is situated in Orewa, Auckland. It is situated in the centre of the town and thus is one of the busiest liquor stores in the area. The store employees 5 permanent staff. The store is open from 7am-10pm from Monday-Sunday. The shop is open on weekends and a few public holidays. The store generates maximum income due to its location in the town central and due to the area being a well-known tourist area. Since alcohol is widely consumed in the country and people tend to drink when holidaying, quite a lot of people purchase alcohol from the Super Liquor. OVERVIEW OF PRODUCTS AND SERVICES The Super Liquor sells all kinds of alcohol including wine, beer, RTD, spirits etc. along with cigarettes, soft drinks and non-alcoholic drinks. This liquor store is one that opens the earliest and closes the last thus it is the most popular in the town and attracts the most customers. The store also employs the best staff that are dedicated, honest, and excel at excellent customer service. All the products available for sale at the store are of good quality and the store is kept clean and tidy to the highest standard and the staff practises proper hygiene. The staff also make it a point to get customer feedback so as to house a wider variety of products. The staff makes sure that the customers’ satisfaction is met. The Super Liquor also catersShow MoreRelatedThe Role Of A Serious Stereotypical Male Fan1710 Words   |  7 Pagescaregiver and waitress during the game in order to be an active participant in this qualitative research assignment. Typically, sports has been consi dered a male practice and continues ideologically as a male domain (Jones, 2008). 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