Wednesday, August 26, 2020

Understanding Culture Shock Essay Example | Topics and Well Written Essays - 1750 words

Understanding Culture Shock - Essay Example In the film, Ashoke Ganguli (Irfan Khan) brings his new lady of the hour Ashima (Tabu) to New York (area change from a book!) from Calcutta. She shrivels his sweaters in the clothes washer, has her morning meal grain with peanuts and stew powder, and for the most part does as well as can be expected to adjust to this cool new nation. Their first child is nicknamed Gogol after Ashoke’s most loved creator, a placeholder name as they hang tight for a â€Å"good name† to originate from Ashima’s mother in India. This pet name, notwithstanding, grabs hold, in any event until Gogol Ganguli (Kal Pen) chooses in secondary school to change his name back to his great name - Nikhil. He grows up, turns into a planner, defies his folks by dating a well off white young lady (Jacinda Barret), at that point falls for a Bengali young lady (Zuleikha Robinson) and endeavors to accommodate his two names, two characters A portion of the side effects of culture stun as found in the film are exorbitant worry over tidiness and the inclination that what's happening and unusual is grimy. This could be corresponding to drinking water, food, dishes, and bedding; dread of physical contact with orderlies or hirelings; a sentiment of powerlessness and a craving for reliance on long haul inhabitants of one's own nationality; bothering over postponements and other minor dissatisfactions messed up with regards to their causes; delay and out and out refusal to become familiar with the language of the host nation. People vary significantly in how much culture stun influences them.â

Saturday, August 22, 2020

Themonkeygarden Essays - Our Lady Of The Lake University

Themonkeygarden Would i be able to Come Out and Play? Maturing advances the loss of youth and blamelessness. Young ladies go from cleaned knees and fanciful companions, to runs in their pantyhose and sweethearts. Sandra Cisneros', The Monkey Garden, addresses the feelings that happen during this uncommon progress through the perspective on herself as a young lady. This paper will talk about the creator's focal topic and plot, the foundation of Cisneros , and the descending winding of American youth. The fundamental subject of the story is that the change from youth to youthfulness isn't just awkward, yet in addition difficult. This subject is uncovered through The Monkey Garden's plot. In the first place, the opportunity of adolescence is tended to. When the monkey leaves the nursery, the youngsters increase another play area. Cisneros depicts the nursery in utilizing extraordinary visual portrayal: There were sunflowers as large as blossoms on defaces and?dizzy honey bees and bow-tied organic product flies turning somersaults and murmuring noticeable all around. She even depicts the scents of the nursery including the languid smell of spoiling wood, moist earth and dusty hollyhocks, thick and perfumy like the blue-light hair of the dead. This striking depiction of the scenes and fragrances of the nursery empower the peruser to envision what the nursery resembles and relate in the perusers' psyche, their own youth sanctuary. Next, Cisneros depicts the moves and games which make place in the nursery alongside her own purposes behind going there. These rounds of bouncing from top of one vehicle to another and imagine [ing] they were monster mushrooms tends to the boundless creative mind of a kid. The kids, particularly the creator, ran to the security of the nursery so as to have a spot to call their own, a spot to have a place with in a befuddling, grown-up world: Far away from where our moms could discover us. At the point when this opportunity and feeling of having a place is taken from the creator, the outcomes are dangerous. Not in the strict feeling of death, yet in the demise of her adolescence. The main circumstance which uncovers to the creator the change of growing up is the point at which she asks herself, Who was it that said I was getting too old to even consider playing the games? Who was it that I didn't listen toI needed to run too?fast like the young, dislike Sally who shouted in she got her stockings sloppy. This examination made Cisneros d emonstrates her longing to battle the way toward maturing and developing by running from it. Next, the essayist sees her companion Sally playing a game. In any case, this was another game which not, at this point had a feeling of opportunity and honesty, yet had a coquettish and increasingly experienced guidelines: You can't recover the keys until you kiss us [the boys]? This new game surprises and incenses youthful Cisneros. She is distraught to such an extent that she needed to toss a stick. Cisneros goes to a parental expert so as to some way or another rescue somewhat more time to live as a youngster. Tito's mom answers to her cry by saying, What do you need me to do, call the cops? this mockery breaks the creator, yet still she attempts to ensure Sally. At the point when her endeavors are dismissed, she feels embarrassed and disappointed. Indeed the creator illustrates a young lady crying in the nursery. She utilizes solid unmistakable words which empower the peruser to encount er her torment and outrage: ?and cried quite a while. I shut my eyes tight like stars,?my face felt hot. Everything inside hiccuped Finally, the story closes with the Cisneros' longing to be dead, to transform into the downpour, my [Cisneros'] eyes dissolve into the ground like two dark snails. She at last understands that the nursery, alongside her youth didn't have a place with her any longer. English Essays

Tuesday, August 18, 2020

5 College Essay Tips for Parents

5 College Essay Tips for Parents 5 College Essay Tips for Parents 5 College Essay Tips for Parents Brace yourself for what we are about to say: parents can be helpful in the college essay writing process. Yes, it’s true. Though this may be hard to believe â€" whether you are a parent or a high schooler â€" we believe that parents may actually be a powerful secret weapon when used correctly. Of course, there is a fine line between helping and taking over, motivating and commanding, so we’ve put together a list of the top things parents should and shouldn’t do during this crazy time. So, if you’re a parent or guardian, take heart, you have an important place in this process (even as you see your kids growing up). And high schoolers, don’t worry, we respect your space. Make sure to forward this list to mom and/or dad so that they know what to do. 1. Start early. When you enter the insanity that is college admissions, everyone needs to be on the same page about timeline. There is A LOT of writing involved, so the earlier you get started, the better. The Common App prompts are already out so now is a great time to look them over and do some preliminary brainstorming. Parents, this could mean that you do a little nagging in the next few months, or it could mean that you help your kids get organized and protect their time by making sure their schedules are not overloaded. (Pro tip: there are only 24 hours in a day.) 2. Understand that this is a process. As we tell our students all the time, great writing doesn’t happen overnight. It won’t happen in one sitting and it definitely won’t happen without effort. It’s important to remember this when looking over early drafts. Don’t be too hard on your college hopefuls, and don’t let them be too hard on themselves. Frustration and procrastination are often symptoms of perfectionism, and you can play a key role in helping manage stress and expectations. 3. Make yourself a resource. Your memory is a goldmine. You remember SO MUCH that your kids may not be able to recall. Encourage them to ask you questions, to look through old photo albums with you, or to mine your memory in other ways. The kinds of details that you can recall may spark new ideas and will definitely contribute colorful details to the narrative. 4. Remember whose essay this is. As much as you may know or remember, at the end of the day, this essay is not supposed to represent your memories or feelings or worldview. While your thoughts may be helpful during the early phases of the writing process, it’s important for you to step back as the essay develops. You know, like that time you finally let go of the bicycle seat. 5. Know when it’s time to ask for outside help. Under the intense pressure of the college admissions process, tempers can flare and otherwise copacetic relationships can become strained. As much as parental involvement can help during the writing process, that doesn’t mean it definitely will help. Sometimes it can feel like extra pressure and scrutiny. Distance can be your friend, and there’s no shame in calling for a mediator during this trying time. That’s what we’re for. Our lines are always open. About Thea HogarthView all posts by Thea Hogarth » In need of some advising help? Don't wait. CONTACT US »

Sunday, May 24, 2020

Morality in Oedipus Rex Essay - 1785 Words

In both the current era and the time of the ancient Greeks Sophocles’ play Oedipus Tyrannus is seen as the quintessential model of Greek Tragedy. This is due to the intricate questions of morality that are masterfully woven into the literature and the fact that â€Å"perhaps no classical Greek play that has stimulated as much critical discussion† (Harris and Platzner Classical Mythology: Images and Insights, p.648). One of the dominant arguments the tragedy generates is whether Oedipus is responsible for the abhorrent crimes of patricide and incest. The answer to which is yes. To be human is to have choice and it is evident throughout the play that Oedipus’s reckless decisions are to blame for the violations against his parents. Due to†¦show more content†¦Oedipus is incapable of clear thought and unfortunately it was of the utmost importance to criticize the oracle and act accordingly. Oedipus’s character suggests that he â€Å"believes all ques tions have answers and that humans can ascertain those answers by applying their wits and their logic†(Harris and Platzner Classical Mythology: Images and Insights, p.656). This being the case, Oedipus should have been able to avoid making a rash, senseless choice in his reaction to the oracle. Because of his complete faith in Apollo’s oracle, he immediately leaves Corinth in an attempt to avoid the despicable atrocity of killing his father and engaging in incest with his mother. Regrettably, it is this very action that charts his course towards a violent path of destruction. One can see that as a result of Oedipus’s recklessness he has allowed the prophecy to become â€Å"self-fulfilling† and if had not heeded the oracle’s forecast it would have never become a harsh reality (Harris and Platzner Classical Mythology: Images and Insights, p.649). Near the end of Sopholcles’s distinguished tragedy, Oedipus finally recognizes the truth and he in sists his actions are the fault of Apollo. He shrieks blame upon the god for the monstrous events and he violently cries, â€Å"Apollo it was, Apollo, friends who brought to pass these evil, evil woes of mine† (Oedipus Tyrannus, 1274-1278). Oedipus is consumed byShow MoreRelatedOedipus in Sophocles Oedipus Rex and Young Colonel Sartoris Snopes in William Faulkners Barn Burning: A Comparative Analysis of Characters1034 Words   |  4 Pagesï » ¿When attempting to compare the characters and the lots of Oedipus in Oedipus Rex and Young Colonel Sartoris Snopes in William Faulkners Barn Burning, there are a number of immediate and salient points of similarity for one to consider. One of the principle points of similarities between these two is related to their personalities both male characters are prone to fits of action which they can only fully understand (if at all) in hindsight. Another is the fact that the quandaries they find themselvesRead MoreGreek Mythology And Mytholo gy Of The Iliad, Oedipus Rex And Others1294 Words   |  6 Pagesthey used often in their works; examples of this are seen in the Iliad, Oedipus Rex and others. The existence of Greek mythology and narratives plays a significant role in shaping the arts, most notably dance and performance. It also prompted the Aristotle Poetics that discussed the value of six specific traits in every tragedy. It has even encouraged the usage in other fields of study, the most notably the existence of the Oedipus complex. The inclusion of different narratives, and symbolisms helpRead MoreEssay on Sophocles Oedipus Rex1369 Words   |  6 PagesSophocles Oedipus Rex As the plot in Sophocles famous play Oe dipus Rex unfolds, many aspects of the relationship between ancient Greeks and their gods are revealed. It demonstrates that the people couldRead MoreOedipus The King By Sophocles1165 Words   |  5 PagesOedipus the King was written by Sophocles and was is titled Oedipus Rex in Latin. It is one of the most well-known Greek tragedies. As is the case with Greek tragedies—or roughly most tragedies that make their way to stage—fate plays a key role in the events in Oedipus Rex. Oedipus discovers there is a plague on his city. The only way to lift the plague is by slaying the former king’s killer. As the play’s acts unfold one discovers about the prophecy concerning Oedipus. The prophecy states that OedipusRead MoreThe Heroes Of The Epic Of Beowulf By William Shakespeare1292 Words   |  6 Pagesthey follow a specific formula, namely that the Gods intervene in the lives of the hero and, that the hero is burdened with a tragic flaw. In Virgil’s Aenei d, it is Aeneas’ dangerous disobedience to the ordinances of the Gods that kills him. In Oedipus Rex, it is Oedipus’s inability to control his temper which proves a mortal flaw. Yet, In Beowulf, despite Beowulf’s heroism and his preoccupation with honor, he operates with free will and without the burden of a character flaw. Heroism is attachedRead MoreOedipus Rex Character Analysis1419 Words   |  6 PagesOedipus’s role, within the play â€Å"Oedipus Rex† to convey different emotions. The roles portrayed by the characters showcase that Sophocles specified each character to represent and illustrate a type of emotion and a specific trait that added to his play, while giving a profound plot with entertaining conflict. Sophocles’ tragedy â€Å"Oedipus Rex† demonstrates his uses of conscience/morality/religion vs. pride/power to illustrate the concept of woman vs. man. Oedipus’ pride and arrogance stands in theRead MoreGilgamesh And Oedipus Essay904 Words   |  4 Pages2017 Gilgamesh vs. Oedipus No two men are alike in anyway, same goes for heroes and tragic heroes. A hero is someone who has given their life to be something bigger than oneself. A hero is someone who is brave, courageous and someone you look up to. Aristotle referred to a tragic hero as, â€Å"someone who makes their own judgement error that inevitably leads to their own destruction†. Gilgamesh and Oedipus were some of the biggest heroes in our literary studies. Gilgamesh and Oedipus lived their livesRead MoreFate And Free Will Vs. The Book Of Genesis And Sophocles Oedipus Rex1428 Words   |  6 Pagesthat there is only free will, the second view is that there is only fate, and the third view is that there is room and justification for both possibilities. The themes of fate and free will are very prominent in the book of Genesis and Sophocles’ Oedipus Rex. In both, the fate of the characters is decided by a higher being, but the way in which they arrive at their destinies is determined by free will and the choices they make, which leads to the demise of the characters. The book of Genesis recordsRead More Tragedy In Drama Essay1713 Words   |  7 Pagesfatal error in judgement that would lead to his fall. Oedipus Rex is considered by most as the source for Aristotle’s ideas about tragedy, as it is a classic example of a hero with a tragic flaw that brings about his downfall. Again, we have a person of high standing in Oedipus, who is neither entirely good nor entirely bad. However, it is Oedipus’ pride that pervades as his tragic flaw throughout the play. It is pride that causes Oedipus to believe the rumor of his questionable parentage and furtherRead MoreGreek Theatre And Medieval Drama1587 Words   |  7 Pagesthe ending of Sophocles’ Oedipus Rex, Oedipus succumbs to his fate and is bewildered by his true identity; he then plucks the broaches off of Jocasta’s dead body and plunges them into his eyes, blinding himself (L.1268-1270, Oedipus Rex). While the presence of violence and death is inevitable in this play, the bloody scenes do not happen on stage. Greek dramaturgy did not reject violence on stage, but considered it impolite and not dramatically ef fective. To represent Oedipus’ bloody face-to-face with

Wednesday, May 13, 2020

Importance Of Supporting Statement For Creative Writing

Supporting Statement In all seriousness, in all truth, in all necessity, I have decided to pursue a Ph.D. now because I believe the subject matter of security could wait no longer. I’m so pleased too, after my few applications for Creative Writing PhDs and extensive research, finally come across a Ph.D. which focusses on what I have sought to research all along which will open the pathway to numerous important debates of now. This Ph.D. doctoral studentship has a simply astounding spectrum of potential and I know that I will confront every question with the imagination needed to create a TV series like no other. I could have pandered to the stereotypical framework of a Ph.D. statement and mentioned how I’d constantly go to the cinema†¦show more content†¦I had my first fight for free speech when I held a solo art show named Blasphemy which was to be held in 2015 until it was closed down by the police and anti-terror squad out of fear of attack. I argued vehemently for the police and state to uphold their responsibility to defend my right to criticise but this fell on folded ears. I did however proceed and exhibit in 2016, it was though a very watered-down censored version of what I had wished to exhibit. Two thirds of the paintings I had created for public view had not received the opportunity to hang on the gallery walls, so I guess I lost that time, but I will always believe in the view that everyone everywhere should be allowed to speak their minds. I have since attained my Bachelors degree kept my fingers typing on the screen. I went on to attain an MA Writing for Stage and Broadcast Media from the prestigious Royal Central School of Speech and Drama, take a venture in to the world of stand-up comedy, write a comedy sketch show, both perform and script-edit for two young emerging film production houses, write my first children’s novella and write 6 feature length films which are all in different stages of development. The most impactful experience was the production of a full comedy sketch show series entitled Small World: Big Circus. In this,Show MoreRelatedBeginning Of The Document Content.. In Previous High School1449 Words   |  6 Pagesaddress the argument I presented in the paper, which is no comparison to the level of writing expected of me now. Although the ideas on what I would write about came easy to me, I always struggled with making the ideas flow together in a cohesive way while still advancing my claim. Becoming more fluid in my ideas has not only helped cut time invested in the writing process, it has also lead to a better quality of writing where my sentence structure is stronger and actively drives the claim. Through thisRead MoreThe Between 1921 And 1940 As An Alleged Counter Revolutionary1508 Words   |  7 Pagescensorship and oppression. In the final stanza of her poem, Ahkmatova expresses anger towards the government machine that has constrained, beaten down, and is continually draining the life from the country and the people she so desperately loves. Her writing expresses frustration is not just at what the government has done, but at the deceptive and manipulative means at which they have done it, And to the dead-cold eyes, The lie that has betrayed us, The coarse, brutal world, the fact That God hasRead MoreUsing A Educational Article Tasdiq Alam, An Educational Lecturer, And Researcher824 Words   |  4 Pagesand motivate students through operative teaching practices that incorporates creative ideas. These ideas are to be made for teachers, in order to effectively motivate secondary students while learning the academic curriculum. In the research, the author deliberates on how students are bestowed in miscellaneous ways for making a quest for the knowledge being taught. This research was meant to pronounce dissimilar creative approaches, such as a concept, namely â€Å"Tangible-thinking†, â€Å"Issuing personalRead MoreAs Part Of My Pgce Early Education, I Have Been Instructed1030 Words   |  5 Pagesteaching in Early Years settings. Farquhar and White (2014: 821) highlight the importance of early education as the ‘theory and practice of educating young children’, which is deeply rooted in the philosophy of the practitioner as they have a r epertoire of strategies to teaching and learning. King and Howard (2016) believe that philosophy and pedagogy are connected as a way of supporting young children. The reason I am writing to you today is because I believe the Early Years Statutory Guidelines (DfERead More Analysis of Virginia Woolf’s A Room of One’s Own Essay1678 Words   |  7 Pagestheir inferiority in society. There is a negative or a depressed tone throughout her essay. She shows her dissatisfaction in the very beginning of the essay by saying, â€Å"it was disappointing not to have brought back in the evening some important statement, some authentic fact (about women)† (44). There is no sense of relief or satisfaction in Woolf’s â€Å"voice.† Woolf claims that somewhere during this era there must have been a woman capable of literary genius like that of William Shakespeare, but noneRead MoreGraffiti Art Or A Crime? Essay1285 Words   |  6 Pagesmuch controversy that surrounds graffiti even though some people may feel graffiti is an act of vandalism. I feel that graffiti is one of the most interesting expressions of art. â€Å"Art is defined as the expression or application of human creative skill and imagination† (Lloyd 1) Graffiti is an art because it uses key elements of art. These elements include color, line and form. These elements are all included in both traditional art and graffiti. Graffiti artists all over are expressingRead MoreFrederick Douglass : A Comparative Essay1797 Words   |  8 PagesA Comparative Essay (maybe something slightly more creative) Frederick Douglass, a famous abolitionist leader and writer, was born into slavery in the early 1800’s. Douglass published many books and papers illustrating the time in which he lived, all of them portraying his perspective of growing up as a slave in Talbot County, Maryland. During this time slaves had no rights. They were bought and sold constantly, and were consider property the slave owners. Slaves mainly worked in the fields, butRead MoreThe Importance Of Colonialization For The Three Main Colonial Powers During The New World969 Words   |  4 Pageslabor needs, or the English who established nearly instant hostile, and some would say genocidal relationships with locals at Roanoke, Jamestown, and Massachusetts Bay, â€Å"French-Native interactions are widely known for the cultural adaptations and creative innovations that facilitated trade, diplomacy, and kinship across large portions of North America (11).† Instead of challenging this view, Brett Rushforth in B onds of Alliance: Indigenous and Atlantic Slaveries in New France argues that the enslavementRead MoreSupport Diversity Within The School1679 Words   |  7 Pageson unjustifiable hardships on the school, for students with a wide range of abilities, backgrounds and aspirations in the school setting† (Van Kraayenoord, Elkins, Palmer Richards, 2000, p.9). Queensland Catholic Education Commission position statement Inclusive Practices in Catholic Schools in Queensland has been developed on the foundation of valuing diversity. It delineates teachers of the responsibility to recognize human rights and to ensure adjustments are made to further enable access ofRead MoreThe Foundation Of The U.s. National Security Policy1077 Words   |  5 Pagespost-World War II eras† (McCalla). Stoll asserts in his notes that â€Å"changes [in the nuclear balance] can be turned into political-military leverage in a wide variety of situations,† but fails to provide concrete references and dates to support his statements. The second theme is â€Å"domestic influences on national security policy† (Stoll), which fails to explain in depth the â€Å"congressional and public support for defense spending and presidential actions† (McCalla). According to McCalla, Stoll provides

Wednesday, May 6, 2020

Advantege and Disadvange Fo T.V Free Essays

Do you agree or disagree with the following statement: If parents want their children to do well at school, they should limit the time their children spend on watching TV. With the rapid development of our society, there are an increasing numbers of people who are concerned about whether parents should restrict the amount of time their children spend on watching TV. Some people assert that the watching TV could stimulate children’s learning and creativities and it would not cause any harm to children, yet it’s not surprising that others have opposite attitudes toward this controversial issue. We will write a custom essay sample on Advantege and Disadvange Fo T.V or any similar topic only for you Order Now Despite many diverse opinions aired by different people based on their personal stance, there can be no doubt that watching too much TV programs would lead to adverse effects on children. The first reason I want to put forward is that there are too many inappropriate images and violent content on TV and those programs would impact children and teens negatively. For instance, students may consider that violence is acceptable behavior to solve their problems in school. In this way, misbehaving students undoubtedly would interfere with their peer’s learning and add additional stresses on teachers. Studies also show that children who watch too much TV programs would become more aggressive and violent, and perform poorly in study. As you can see, parents should prevent their children from wasting too much time on TV owing to students may imitate the unsuitable behavior on TV. Another reason worth mentioning is that students who spend most of their time on watching TV would result in their reluctance toward school works and outdoor activities. Watching animated cartoons and fascinating movies is the most crucial part of their daily life and children from those indulgent families don’t want to put effort into their studies which is less attractive to them. In order to prevent children from being coach potatoes, parents should reduce their child’s access to TV and encourage them to get some exercise which could help them to refresh their body and mind. There is no denying that adolescents who watch too much TV program would crowd out their study time. Finally, students who spend less time on TV would have more chances to get along with peers. Since human can’t live without interacting with other people today, students have to learn how to cooperate and communicate with others in their early stage. As you can imagine, child who engages in school activities or joins some associations would feel they are part of the groups and this is expected a crucial impetus that spurs students to perform well in school. By and large, students would gain more benefits while they spending less time on TV programs and parents have to assist them to avoid from indulgent lifestyles. After taking all aspects into consideration, I firmly believe that parents have to set rules to limit their children’s TV time and it’s not an exaggeration to say that adolescent who follows this rule would have better performance and achievement in school. Parents should limit children’s time watching TV and playing computer games, do you agree or disagree? Though they may love it, parents should limit their children’s time watching TV and playing computer games due to the bad effects upon their children. In contrast, they should encourage their children to read books. Today’s TV programs and computer games are often fit with violent behavior such as abuse, kidnap, murder, fights and so on for commercial purposes. Children who view these events are likely to believe that the world is scary and something bad will happen to them. This fear is simply caused by the inability of children to tell the difference between the fantasies presented on the TV and the reality. Besides, children may also imitate the bad behaviors and attitudes shown through the TV programs. Therefore, children should be discouraged from watching TV and playing computer games. Meanwhile, watching TV and playing games are said to be unhealthy Based on research, the obesity level has increased among children because they are inactive while watching TV and playing games as they do not exercise or play outdoor games. Moreover, fast food and junk food advertisements such as soft drinks which are shown in TV also influence children to consume them and similarly leads to obesity due to high cholesterol and sugar level. Conversely, parents should encourage their children to read more books for it is benefiting. In fact, reading can increase the ability of children in understanding new subjects and information. Reading out loud also exposes children to proper grammar, phrasing and language skills. On top of that, reading books can also allow children to enlarge their knowledge of fractural information, learn more about the world and increase their understanding of humanity. All these positive influences from the right books support parents to insist their children to read books instead of watching TV or playing computer games. In conclusion, parents should insist their children read books instead of watching TV or playing computer games. Accordingly, parents can actually set up a schedule for their children to ensure that they spend their leisure time in the right way by reading books and have a limited time to watch TV and play computer games. This could indirectly discipline their children too. Television and Childre Why and to what extent should parents control their children’s TV watching? There is certainly nothing inherently wrong with TV. The problem is how much television a child watches and what effect it has on his life. Research has shown that as the amount of time spent watching TV goes up, the amount of time devoted not only to homework and study but other important aspects of life such as social development and physical activities decreases. Television is bound to have it tremendous impact on a child, both in terms of how many hours a week he watches TV and of what he sees. When a parent is concerned about the effects of television, he should consider a number of things: what TV offers the child in terms of information and knowledge, how many hours a week a youngster his age should watch television, the impact of violence and sex, and the influence of commercials. What about the family as a whole? Is the TV set a central piece of furniture in your home! Is it flicked on the moment someone enters the empty house? Is it on during the daytime? Is it part of the background noise of your family life? Do you demonstrate by your own viewing that television should be watched selectively? Since television is clearly here to stay. it is important that parents manage their children’s TV viewing so that it can be a plus rather than a minus in the family situation. Violence on Television It has not yet been definitively proven that viewing violence on television will lead a child into violent behavior. But even experts agree that it’s not good for a child to be exposed constantly, several hours a day, day after day. week after week, to television violence. Research has shown that such exposure has at least four effects: children may become less sensitive to the pain and suffering of others; they may become more fearful of the world around them; they may be more likely to behave in an aggressive manner toward other people; they may get an unrealistic sense of the amount of true violence that exists in the world. One interesting theory is that children choose active violent programs because it gives them a feeling of activity with all the sensations of involvement while enjoying the safety and security of total passivity. They are enjoying a simulation of activity in the hope that it will compensate for the actuality that they are involved in a passive, one-way experience. http://www. english-test. net/forum/ftopic75922. html http://www. jamesabela. co. uk/exams/sampleanswers/Parentingessay. pdf How to cite Advantege and Disadvange Fo T.V, Papers

Monday, May 4, 2020

Healthcare Professionals and Privacy Samples †MyAssignmenthelp.com

Question: Discuss about the Healthcare Professionals and Privacy. Answer: Privacy must be maintained by the healthcare professionals and the caretakers of the patient during and after the treatment. As the clients health condition declines, GPs are frequently challenged by the want to guard the privacy of the patients same time addressing the prospect of the patients carers who seen health information to offer proper care at home. GPs must know the prospects of patients and carers relating health information of the patients to the carers cannot match their own. The carers must be aware of the restrictions on the doctors or nurses and must be encouraged to convey their preferences for sharing of information as per Herring, (2007). These responsibilities must be facilitating the progress of a prompt sheet to assist the clinical meet. Confidentiality is very important, and one of the most important elements of confidentiality is to develop trust (Academia.edu, 2015). It helps in free accept of information among the patient and the carer. It is also very important to take the patients consent before revealing to the carers. Obtaining personal information from the patients with their consent is essential in maintaining the privacy of the patient. The physician or the nurses should only discuss the matters that related to the patient to the carers and the co-workers. Any discussion regarding the issue should take place at the workplace. One must not discuss the patients health condition and other matters to friend and family. Respect for patients confidentiality and staff personal information must be high priority for all of the carers. To ensure confidentiality cares must only access confidential information about their job-related and the rules and regulations of the healthcare organization. The staff should disclose the information to the carers with the patients consent where in a case of children in the consent of their legal guardians (Sielearning.tafensw.edu.au, 2015). The health professional must disclose only that much information that has approved by the client or legal attendee. Proper behavior by the carers may also be incorporated in a code of conduct. Carers need to ensure that any information that is gathered is securely stored and disposed of securely. The carers must be adhered to the ethical and law systems related to the confidentiality of the patients. Some of the rules include names and address of the patents, phone or cell phone numbers of the patients, information about the treatment procedures and patients' health status. Where the law wants disclosure of the information will be in the case of a serious health condition of a child where the carer needs to contact the department of community services for any emergency (Gold et al, 2009). In case, the patient wants to be protected from harming himself or others due to any mental illness. While the treatment process involves another health professional the confidentiality has to be disclosed. It is best to take prior consent of the patient before starting the treatment process. The individual files of the patient should be secured, the carers must not talk others about the patients health file unless permission from the patient. Patients medical details should not disclose without informing them. Adult patients have the right to keep any information about then to be confidential that also includes being kept from family and friends. As the health condition of a patient declines he or she need carers at the hospital or home. So the carers must have to adhere to some of the legal or ethical rules to maintain the confidentiality of the patients health records and treatment procedures and also the present health status of the patient. References: Academia.edu,. (2015). Singleton, P., Fawkner, H., White, A., Foster, S. Mens experience of cosmetic surgery: A phenomenological approach to discussion board data.. https://www.academia.edu/2036246/Singleton_P._Fawkner_H._White_A._and_Foster_S._Men_s_experience_of_cosmetic_surgery_A_phenomenological_approach_to_discussion_board_data Gold, M., Philip, J., McIver, S., Komesaroff, P. (2009). Between a rock and a hard place: exploring the conflict between respecting the privacy of patients and informing their carers. Internal Medicine Journal, 39(9), 582-587. Herring, J. (2007). Where are the carers in healthcare law and ethics?. Legal Studies, 27(1), 51-73. Sielearning.tafensw.edu.au,. (2015). Confidentiality - Confidentiality. https://sielearning.tafensw.edu.au/MCS/CHCAOD402A/chcaod402a_csw/knowledge/confidentiality/confidentiality.htm

Monday, March 30, 2020

How to Write a Comparative Essay Step by Step

Most students get troubled composing this type of essays not because they do not know how to compare but because they have the information but do not know how to arrange and develop it into a great text. This article provides some good tips aimed at helping students improve their comparative essay writing skills. Let’s Start with the Question â€Å"What Is Comparative Essay?† A comparative essay is a piece of writing that requires you to compare and contrast at least two things that have some relation. Therefore, when asked to compare, you need to show the similarities and differences between the subjects depending on the assignment. Here are some things you might be asked to compare: events, texts, figures, theories, or even positions on a specific issue. Awesome Pointers on How to Write a Good Comparative Essay There has always been a difference between writing an essay and writing a good essay. Our experts have compiled a few effective guidelines that will take your comparative essay writing skills to the next level. Here are those useful tips: Discover the Basis of Comparison Some essays may contain clear instructions for your comparisons and others may be vague and require you to develop your own. For example, if doing a task, you have to compare Shakespeare’s Othello to Hamlet, you are supposed to limit your focus to the characters. However, if you are asked to compare the two plays without being provided with specific components to be compared, you will have to pick the aspects for analysis and comparison. Prepare a List of Similarities and Differences After you have established the basis of comparison, compile a list of all the similarities and differences between the subjects. This is to help you select the best and the most relevant points for your essay. Analyze Critically An important element to consider when writing this type of essay is information. You need to have a deep understanding of the subjects in question and enough information about them to pick out the most prominent similarities and differences. This is obtained by being thorough in your research and analysis. Critical analysis helps improve the quality of your comparisons and makes your essay more convincing. Outline Your Essay The outline should act as a skeleton of your essay. In the outline you are supposed to highlight all the main points in the manner they will appear in your essay. Creating an outline helps save you time when you start writing and also keeps you on track with how the ideas in your essay should flow. Effective Guidelines on How to Start a Comparative Essay So how do you start a comparative essay? The first sentence of your essay should try and capture the reader’s interest. You can start with a hook that will make the reader want to keep reading and figure out what the main idea of the text is. After that, introduce the subjects that are to be compared. A Good Approach on How to Structure a Comparative Essay When selecting a good comparative essay structure to use in your work, you need to consider the most basic factor of all, which is your ability to use it effectively. The majority of students have ended up scoring low marks due to poor structuring of their works. The thing is that a poorly structured paper is difficult to read. You should, therefore, familiarize yourself with the various structuring methods and select the most suitable one. The different structuring methods all adhere to the three parts of an essay – the introduction, the body, and the conclusion. Here are the different methods you can choose from: Alternate method In this method, a paragraph provides detailed explanations on one aspect of the item of comparison and then it is followed by another paragraph also explaining the same aspect but on the second item of comparison. Mixed paragraph method Here, one paragraph explains how both items are compared on the basis of one aspect. This means that you cover the explanations of the two subjects on a single basis of comparison in that same paragraph. You can start the paragraph by discussing one and then finish by discussing the other. Block method In this method, you use a few paragraphs discussing one subject extensively and then the next few discussing the other subject. This method is known to be used when comparing more than two subjects. How to Write a Captivating Comparative Essay Introduction Here, you have to give the reader a preview of the content of the essay. Include a thesis statement that highlights what is going to be discussed. It also describes the purpose of the essay. The sentences should be simple and clear. As mentioned earlier, the introduction has to make the reader interested in the rest of the essay. Writing a Good Comparative Essay Body When it comes to the body and paragraphs, there are a few points worth noting. The paragraphs should begin with a statement that describes what they will handle, and then you can proceed with the discussion. Remember that each paragraph should discuss only one aspect. It is advisable to have an equal number of points from each subject so that one may not seem underresearched or slightly ignored. Be sure to refer to the outline when writing the body of the essay to save time and to avoid getting stuck. End with a Fascinating Comparative Essay Conclusion The conclusion should give a brief overview of your work. This includes a summary of the results of your comparison and a reminder of the thesis and the purpose of the essay. You can highlight what you have established from the results of the comparisons but avoid ambiguous statements that will weaken your arguments like ‘they are similar and yet different.’ Need Help with a Comparative Essay? Contact Us Is that essay still causing you headaches? Contact us for help. We offer a professional essay writing service. Our writers ensure quality work, and we value your confidentiality. Place an order and see for yourself!

Saturday, March 7, 2020

Character Analysis of Lysander From A Midsummer Nights Dream

Character Analysis of Lysander From 'A Midsummer Night's Dream' Lysander bravely challenges Egeus over his choice of a suitor for Hermia. Lysander professes his love for Hermia and exposes Demetrius as inconstant, having rejected Helena in favor of her friend. LYSANDERYou have her fathers love, Demetrius;Let me have Hermias: do you marry him.​EGEUSScornful Lysander! true, he hath my love,And what is mine my love shall render him.And she is mine, and all my right of herI do estate unto Demetrius.LYSANDERI am, my lord, as well derived as he,As well possessd; my love is more than his;My fortunes every way as fairly rankd,If not with vantage, as Demetrius;And, which is more than all these boasts can be,I am beloved of beauteous Hermia:Why should not I then prosecute my right?Demetrius, Ill avouch it to his head,Made love to Nedars daughter, Helena,And won her soul; and she, sweet lady, dotes,Devoutly dotes, dotes in idolatry,Upon this spotted and inconstant man.(Act 1 Scene 1) Character Motivation Lysander encourages Hermia to run away with him to his aunt’s house so that the pair can be married. When in the forest Lysander tries his luck with Hermia, trying to get her to lay with him but he is unable to convince her. When he wakes, he has been wrongly anointed with the love potion and falls in love with Helena. Lysander decides to leave Hermia unprotected on the ground to pursue Helena. This does not cover him in glory but potentially demonstrates the strength of the potion in that we know how much he loved Hermia, but now the potion has moved him to be so repulsed by her that he is willing to leave her alone. There is an argument, therefore, that we cannot blame him for his actions under the powerful influence of the love potion, because if we could, we may not be happy when he is finally reunited with Hermia, as he has been so horrible to her under Puck’s influence: LYSANDERHang off, thou cat, thou burr! vile thing, let loose,Or I will shake thee from me like a serpent!HERMIAWhy are you grown so rude? what change is this?Sweet love,LYSANDERThy love! out, tawny Tartar, out!Out, loathed medicine! hated potion, hence!(Act 3 Scene 2) When the love potion is removed, and the couples are discovered, Lysander bravely explains to Hermia’s father and Theseus that he encouraged her to elope. This action is courageous because it enrages Egeus - and Lysander knows that it will. Here, Lysander demonstrates his bravery and determination to stick with Hermia no matter the consequences and this endears him to the audience once more. We know Lysander truly loves Hermia and their ending will be a happy one as Theseus will assuage Egeus’ anger. LYSANDERMy lord, I shall reply amazedly,Half sleep, half waking: but as yet, I swear,I cannot truly say how I came here;But, as I think,for truly would I speak,And now do I bethink me, so it is,I came with Hermia hither: our intentWas to be gone from Athens, where we might,Without the peril of the Athenian law.EGEUSEnough, enough, my lord; you have enough:I beg the law, the law, upon his head.They would have stolen away; they would, Demetrius,Thereby to have defeated you and me,You of your wife and me of my consent,Of my consent that she should be your wife.

Thursday, February 20, 2020

Qualcomm, Inc Research Paper Example | Topics and Well Written Essays - 1000 words

Qualcomm, Inc - Research Paper Example This was the beginning of the exponential growth of the company. The company nowadays has extensive portfolio not just in the United States of America, but the company has over 195 patent agreements around the world. This makes Qualcomm the best and the largest company in the communication sector. The company has also been very active in the growth of 3G and other wireless communication developments. Among various other development, company has developed several modern technologies in the industry including CDMA technology, 3G technology and QUALCOMM Enterprises Services (QES). QUALCOMM is also helping the governments around the world in setting up effective communication solutions. QUALCOMM has also started QUALCOMM licensing service though which the every new development that QUALCOMM makes is licensed to companies around the world so that this development is not concentrated to just one part of the world, but it spreads throughout the world evenly. (Qualcomm’s Official Webs ite, 2011) Qualcomm is threatened quite badly by the large amount of lawsuits that were filed against the company. Everyone these days seem to file lawsuits against the company. From the handset makers to cellular networks, everyone has given its own share of problems to the communication industry giant, QUALCOMM. These lawsuits range from antitrust law violations to licensing agreement. All of this could have created a mess if it was not QUALCOMM. It is one company that is spending huge sum on its team of defense attorneys. Hence, the company can fight it out by having out-of-the-court deals with the companies who have filed these lawsuits or else they can go with them hard in the court of law. In any case, QUALCOMM does not have too much to worry about and this problem is going to be handled more than effectively by the team of lawyers that are on QUALCOMM’s payroll. This problem also stemmed from the sharp growth of the communication industry in the last decade. This irreg ular resulted in a lot of problems and lawsuits for QUALCOMM. However, QUALCOMM is in a great position to come out of this problem as they have a great team of attorney to defend the company’s position. (Sidener, 2009) Another problem with QUALCOMM is its declining margin. In the latest quarter ending June 26 2011, QUALCOMM operating profit margin was 30 percent. This was a decline of 3 percent from the quarter previous year. This shows that operating expenses of QUALCOMM are rising faster than its revenues. This has caused the problem of declining QUALCOMM’s profitability. The scrutiny of financial statements reveals that this decline in profitability is a result of increasing cost of equipment and servicing costs. QUALCOMM can improve its position by moving towards more efficient operations. They should try to reduce the costs by as much as possible and should try to increase their revenues. This can be done by increasing the cost control methods and hiring operation managers at each cost centre. They should inspect the factors that are leading to wastage and should try to eliminate them so that the next quarter’s financial statements are more profitable and more ostentatious. (Qualcomm’s Income Statement, 2011) QUALCOMM operates in an industry and is facing high level of competition. It is reported that there are around 21 companies that provide competition to QUALCOMM directly or indirectly. This is

Tuesday, February 4, 2020

Risk Assessment Report Assignment Example | Topics and Well Written Essays - 1000 words

Risk Assessment Report - Assignment Example (2010). This assessment report discusses some of the risks and vulnerabilities associated with Transportation security Administration (TSA), the nature of the risks as well as their potential mitigations. One of the main risks that are currently facing TSA is the vulnerability of the organizations resource allocation process. This is particularly because TSA an agency has not been providing proper documentation that indicates how they develop their budget justifications based on risk analysis to justify or prioritize activities. For example, although the current assessment activities at TSA have independently addressed various individual risk components such as vulnerabilities and threats, they have failed to combine the main components of risk and develop a readable risk assessment as always required by the NIPP. Generally NIPP requires that credible risk assessments in organizations should not only be documented but must also include the three main components of risks so that they can effectively be used to support the processes of resource prioritization, planning and risk assessment at the national level. Another potential risk facing Transportation security administration (TSA) is the insider activities that may compromise the security of the agency’s sensitive information and data. This is attributed to the fact the TSA often depends on sensitive information regarding transport and security to meet some of its objectives. As an organization charged with the duty of providing effective and efficient security for passengers and freight transportation, TSA has its own predicament concerning goods and passengers security. Unsecured website has been a damning discovery on the company as clients personal information is exposed to identity theft. In December 2009, an employee working with the TSA posted a sensitive manual titled screening management SOP on confidential airport showing plan to a URL on the FedBizOpps website. This manual was first exposed but taken down though the breach raised eyebrows with questions arising on the security practices being compromised. Five TSA employees were thus placed on forced leave over the scandal. According to many analysts, another critical risk that of the organization faces is risk of destruction of its infrastructure and air craft hijacking. Destruction of the airline and rail infrastructure is a risk as such distraction from by vandalizes and terrorists can result to major loss and paralyze the whole transport sector. Hijacking of either highway motorists or aircraft on the other hand by terrorists or other criminals poses a major risk. This does only result to the loss of life but also a major economic loss. Another risk is that of highway hijackings as well as threat to security of the public (Hutto, 2009). Generally such risks often involves outcome of a given cause that has a likelihood of resulting to destruction. Transportation Security Administration is one of such agency that is charged with the responsibility of ensuring security of the travelling public. By virtue of its operations is likely to be affected negatively by any risk.

Monday, January 27, 2020

Rapid growth of technology

Rapid growth of technology EXECUTIVE SUMMARY In the current season, the rapid growth of technology, communication and especially the large volume of information have led many companies and organizations to use IT systems for the management and the safety of information. The main objective of this project is to implement a complete security assessment of the private hospital  «Elpis ». The firms which effectively allocate their resources for the better understanding of the risks they face, can more easily avoid unexpected situations and release resources in other directions and profitable activities (i.e. new investments), that otherwise would have potentially rejected as very dangerous. Therefore, the adoption of procedures that focus on Risk Analysis and Management can substantially help firms to prevent or control risky situations. Once, firms have identified an efficient way to measure the relationship between their risk and rewards they could significantly improve their current operations or find new profitable activities. This project investigates the risks related to the security of the hospital  «Elpis ». Specifically, it focuses on the hospital organization, the sources of operational risks and provides detail description of available technologies that can ensure the management and control of these risks. The hospital is located in Athens having two other subsidiaries called  «Mitera » in Chalkida. We know that the private hospitals interchange important medical information concerning their patients. The central IT department is established in Athens dealing with various services such as the patient registration data, patient diagnoses, management of medical information, other data saving, etc. On the other hand, the IT department in  «Mitera » hospital is obsolete with limited ability to send and receive large volume of data. Therefore, this project aims to investigate all the required procedures that can ensure the integrity and confidentiality of medical information transmission betw een the hospitals and the incessant operation of the IT services.  «Elpis » hospital is constituted by five departments: the Administrative Department, the Human Recourses Department, and Finance Department, the Secretariat-motion of Patient Department and the IT Department, while  «Mitera » hospital is organized into two departments, the Secretariat-motion of Patient Department and the IT Department. We analyse the IT department of  «Elpis » hospital which employs the head of the IT department, a network administrator, a medical software administrator, a database administrator and an information security administrator. Our analysis reveals some rules and practices that can ensure the information safety in the private hospital. Also, we have recognized significant sources of risk come from the outside environment and individuals that work in the hospital. The results of this report can be used in the improvement of medical information safety and the minimization of the possible risks. Next, we present the potential technological solutions that the hospital can adopt at a total financial cost of EURO 5000. They include the Intrusion Detection System (IDS), Antivirus, Spyware, Adware and firewall, Implementation of RAID 5, automatic fire detection mechanisms, emergency generator UPS, automatic Air conditioning control, User policy and Password policy. DETAILED ANALYSIS Description of the companys IT infrastructure In this section, we present organizational structure of  «Elpis » and  «Mitera » hospitals as well as their software part of their network. We continuous our analysis using the CRAMM methodology in order to uncover the threats and weaknesses of the IT departments. Finally, we present possible solutions that can face all these risks relevant with the operation of the IT department. The private hospital  «Elpis » is located in Athens at a building consist of 3 floors. In the first floor we find the hospitals administration and a computer room with the IT equipment. In the second floor is the pathological and chirurgical clinic, the secretariat of the clinics and the medical library. The third floor accommodates the cardiologic clinic, the secretariat of the clinic and the room of telemedicine. All the offices for each roof are connected to the same LAN. The organisational structure of private hospital  «Elpis » is constituted by five departments: The Administrative Department: has the total administrative responsibility of hospital. It applies the strategic decisions and rules which are taken through the administrative council. It aims in the appropriate allocation of responsibilities to employees and to provide the maximum good working environment. It has the responsibility for complaints and the implementation of regulation. The Human Recourses Department: Arrange for any matter relating to the official status of the hospital staff, as well as for the monitoring, organizing and control the personnel of all services of the hospital. The Finance Department: the care for the study of the economic needs of the hospital, and its contribution to preparing the budget of the hospital, making the expenditure, the liquidation of personnel acceptances and remaining compensations, procurement, management and storage of supplies and materials that needed to operate the hospital, the training of balance-sheet and assessment, the responsibility for the safeguarding of hospital fortune and the observation of economic statistical elements. The Secretariat-motion of Patient Department: arrange for any matter relating to the organization of secretarial support according with the decisions of management and other services at the hospital. It arranges the publication of tickets for admission of the sick, and compliance with waiting list admission. Also, it keeps detailed statistics of nursing movement and it grants certificates in the patients, afterwards the submission of relative application. The IT Department: has the responsibility for the organisation and operation of computerisation, processing and maintenance of computerized statistical data, providing and distribution of information in the services of hospital, in the Ministry of Health, Welfare and Social Welfare and in other relevant bodies and each other relevant work. It is responsible to research new technologies with aim to save money and increase productivity of the hospital. It provide technical support and training in the employees of hospital for each technology program that using. Also it is responsible for the security of IT programs and IT hardware. The IT infrastructure of hospital  «Elpis » consists of servers which running the medical application or others services and the ability to store all data, the network equipment (switches-Ethernet) which is used for connecting the computer room-servers and the personal computers of hospital staff and the firewall that is configured from the network administrator and monitor data traffic from the hospital on the Internet with specific criteria. In figure 1 presents the topology of the system. Hardware of Hospital Elpis: A Router (1 piece): The Router is a device which connects the workstation on the network of the hospital. The Router connects the local network of the hospital with the internet, using a leased line of 4 Mbps. Firewall (1 piece): The Firewall is a device or software that prevents access to or from a private network for which it was authorized. The Firewalls can also be applied to hardware and software, or a combination of both. It used to deter unauthorized Internet users from accessing private networks. Also firewall controls the movement of data for the region that is responsible. Switch (4 pieces): a hardware device and used to connect different components in the same network. The switches cutting useless Internet traffic and allow you an affordable high-performance network. The switch is can be used for splitting the physical LAN in two small LANs. In network of hospital this switch splits the physical LAN in two small LANs. A central switch is connected with three other switches which connect the workstations. While another switch connects the servers. Database Server (1 peace): Database Server is a device that used by one or more machines as their database. By using a database server users of the hospital have the ability to manage and organize medical data Web Server (1 peace): O web server is a computer, allowing other computers to access files that manage, using the HTTP protocol (Hyper Text Transfer Protocol). Please note that the basic web server administrator has the ultimate control of the server, unlike a simple user The Hospital uses Apache Server. Mail Server (1 peace): mail agent receives the e-mail from local users (incoming), and offered to surrender on outbound users. A computer dedicated to running such applications is also called a mail server. The transfer of medical results from the Mitera hospital to the hospital Elpis made via e-mails. Backup Server (1 peace): A Backup Server is a way to save your important medical files into one single compressed file. The best part of Backup Server is its affordable and you can transfer the compressed file onto another computer or hard drive. In addition, backup server has the possibility to administrate the tape backup machine. Tape Backup Machine (1 peace): Backup Machine provides the easiest way to backup your critical folders and files allowing access to local and network directories. The disk should be replaced at regular intervals and stored in a sheltered place. Workstastion PC (50): Each office holds, one or more desktop pc only for internal services access and development. Software of Hospital Elpis: Microsoft Exchange Server 2003 Windows XP Professional ORACLE 8 The  «Mitera » hospital has a Secretariat-motion of Patient Department, the Pathological clinic and the IT department. The medical information (patients data, patient diagnoses, etc.) is exchanged between hospitals with web-hosting or email. The communication as achieved with an ADSL 4 Mbps. The technical characteristics (see figure 2) of  «Mitera » hospital are the same with  «Elpis » hospital. Hardware of  «Mitera » Hospital: A Router (1 piece), Firewall (1 piece) Switch (4 pieces) Mail Server (1 peace) Web Server (1 peace) Storage Devices (1): are used to store the medical data. The storage devices are one of the most important components of the computer system. Workstation Pc (5) Staff Members of the group will undertake to conduct the risk analysis in Chalkis hospital. They should be trained in project risk analysis in order to fulfill their goal. Specifically, the team has the following members: Director Management: He has the overall responsibility for the project in order to succeed. He is responsible for proper organization of the team and ultimately responsible for assessing the risk analysis. Chief: He is responsible for organizing team members. Has the responsibility to evaluate the job each team member. He is responsible for implementing the risk management program. Manager system and informations: they have the responsible for the integrity and availability of systems and information Security Department: they have the responsible for security programs and to identify risks and their eliminate with using the risk analysis Security Practitioners: they have the responsible for the evaluation of security requirements for each IT systems. Risk Analysis In the previous section we described the organizational and informational structure of  «Elpis » and  «Mitera » hospitals. Now, we are describing the assets that are classified into three categories: a) software assets, b) hardware assets and c) data assets. A system can be characterized as reliable and safe when it is: a) confidential: provide access only to authorized persons. They have access to important information (medical information, personal patient data), b) availability: the service that the IT facilities provide should be incessant, c) integrity: the system should be ready at any time to provide reliably any information. Also, the information should not change by unauthorized persons. Data assets The hospital manages important medical information. Thus, the access to the internal network should not be free and the communication between the hospitals should be characterized by safety and reliability. The data assets of private hospital  «Elpis » can contain the following: Patient Records: patient personal data (patient medical history) Personnel Records: staff personal data Financial Records: financial data concerning both hospitals Statistics records: statistical data related to the number of surgeries, patient entrances, deaths, etc. In this project, we perform a risk analysis and management for two data assets, the patient files and the statistical data. Hardware assets In this category, it is classified the physical assets like the equipment facilities, buildings. We focus our analysis on hardware assets. Specifically, the hardware assets of  «Elpis » hospital can be the followings: Application server: It is the most important part of the system. The medical application is installed on the application server where the medical data processing is implemented. Moreover, other staff and financial application are installed on the application server. Database server: It makes possible to the different software to ask for information, update and delete data. Backup server: It provide access to different saved data in the system relevant to medical data, patient personal data, staff data, and other general hospital data Mail server: It facilitates the interchange of mails between the  «Elpis » hospital and the hospital in Chalkida. Also, we perform a risk analysis and management for the most important hardware assets: application server and database server. Software assets This category of applications contains software that the staff of hospital uses for data processing. The software assets of private hospital  «Elpis » can be divided into: Staff Software: They are applications that manage data of hospital staff. They permit new records, delete of records and modifications. Patient folders Software: These applications manage data relevant to the patients (personal data patient medical history). Data Statistical analysis Software: They are applications that process statistical data and help in the creation of annual reports DETERMINATION OF COUNTERMEASURES In the above section was realised the analysis for the threats and the vulnerabilities for each assets (figure 3) . In this section we analyze the countermeasures which should be taken for each threat. In addition, we proposed solutions and technical relatively with the physical and hardware section as well as the architectures and security policies. The countermeasures will be supposed in such degree in order that the hospital working in an error-tolerant. Each employee will have the appropriate privileges in system, in relation to the work which he performs. The password policy should be changed. Users must renew the password once a month and use string passwords. For devices that contain important medical information that password should be changed once a week and the rights of the user accounts to be examined by managers every two weeks. As a reference the user policy should describe the rules that will prevent the user from illegal operations (even if accidental) aiming at the confidentiality of data. The company should implement a backup policy in order to store important medical information (patient file) and data which associated with the company (any company, personal information). The backups are major because theres a danger of losing important data from the disaster of equipment or external threats or by human error (deliberate or accidental). The backup will be made every day and in time that the workload of the hospital is small. Also it should be created a monthly backup that will be stored in a separate location, in case where the initial copies have been destroyed by a natural disaster or damage of equipment or human error. The storage of data will be realised with technical of Raid 5 because the price of the disc is significantly reduced and the costs of implementation Raid 5 is now within most organisms budgets. A measure that must be taken is the installation of an emergency generator UPS which will ensure continuous operation of IT equipment even if creates problems at the central UPS. Also an emergency generator UPS should be connected with the cooling system of the computer room. In the computer room there is a simple cooling system which may not ensure the proper operation of IT systems. The most effective measure is the installation of an completed cooling system which will have automatic air conditioning control with aim to minimize the risk of a sudden increase in temperature. The confidentiality and the data integrity is an important part of the hospital. The installation of IDS device provides control of the network and intrusion detection that can come from either inside or outside of hospital and detect violations of security policies. An IDS has the ability to produce reports on the above events. In addition, a measure that must be taken is the installation of completed fire protection equipment in all spaces of the hospital (patient rooms, offices, computer room). The fire system will have the ability to detect smoke or fire and more generally the change in the temperature also in case of emergency the possibility of telephone connection with the local fire station and the police. The education and training of hospital members in safety, confidentiality and organisation issues should are realised each 2 months. Thus, hospital members acquire feeling of personal responsibility and dexterities. Finally, it should be installed Software applications which will protect the network of hospital from malicious programs. The installation of Antivirus Spyware program will take place in server with a view to automatically install and update the antivirus programs on each workstation. CONCLUSION The main objective of this report was to evaluate safety in private hospital Elpis with the method of risk analysis. The hospital has implemented some measures for the correct and safe operation of hardware and software but these measures do not cover many of the threats. The most important areas that should provide the hospital are the confidentiality, integrity and availability of data. These areas should be applied to a greater degree in the user policy and the security policy. Also, it should be implemented specific technologies which ensure in the hospital proper functioning. Access to sensitive patient information and medical research should be protected specifically by unauthorized persons. Finally, it suggested equipment to help in case of emergency.

Sunday, January 19, 2020

The Return: Nightfall Chapter 21

â€Å"It actually makes a horrible kind of sense,† Meredith said. They were in Isobel's family room, waiting for Dr. Alpert. Meredith was at a beautiful desk made of some black wood ornamented with designs in gilt, working at a computer that had been left on. â€Å"The Salem girls accused people of hurting them – witches, of course. They said they were pinching them and  ¡Ã‚ ®pricking them with pins.'† â€Å"Like Isobel blaming us,† Bonnie said, nodding. â€Å"And they had seizures and contorted their bodies into  ¡Ã‚ ®impossible positions.'† â€Å"Caroline looked as if she were having seizures in Stefan's room,† said Bonnie. â€Å"And if crawling like a lizard isn't contorting your body into an impossible position†¦here, I'll try it.† She got down on the Saitous' floor and tried to stick her elbows and knees out the way Caroline had. She couldn't do it. â€Å"See?† â€Å"Oh, my God!† It was Jim at the doorway of the kitchen, holding – almost dropping – a tray of food. The smell of miso soup was sharp in the air, and Bonnie wasn't sure if it made her feel hungry or if she was too sick to ever be hungry again. â€Å"It's okay,† she told him hastily, standing up. â€Å"I was just†¦trying something out.† Meredith stood up too. â€Å"Is that for Isobel?† â€Å"No, it's for Obaasan – I mean Isa-chan's grandma – Grandma Saitou – â€Å" â€Å"I told you to call everybody whatever comes out naturally. Obaasan is fine, just like Isa-chan,† Meredith said softly and firmly to him. Jim relaxed a hair. â€Å"I tried to get Isa-chan to eat, but she just throws the trays at the wall. She says that she can't eat; that somebody's choking her.† Meredith glanced significantly at Bonnie. Then she turned back to Jim. â€Å"Why don't you let me take it? You've been through a lot. Where is she?† â€Å"Upstairs, second door on the left. If – if she says anything weird, just ignore it.† â€Å"All right. Stay near Bonnie.† â€Å"Oh, no,† Bonnie said hastily. â€Å"Bonnie is going with.† She didn't know if it was for her own protection or Meredith's, but she was going to stick like glue. Upstairs, Meredith turned the hall light on carefully with her elbow. Then they found the second door on the left, which turned out to have a doll-like old lady in it. She was in the exact center of the room, lying on the exact center of a futon. She sat up and smiled when they came in. The smile turned a wrinkled face almost into the face of a happy child. â€Å"Megumi-chan, Beniko-chan, you came to see me!† she exclaimed, bowing where she sat. â€Å"Yes,† Meredith said carefully. She put the tray down beside the old lady. â€Å"We came to see you – Ms. Saitou.† â€Å"Don't play games with me! It's Inari-chan! Or are you mad at me?† â€Å"All thesechans . I thought ;;Chan' was a Chinese name. Isn't Isobel Japanese?† whispered Bonnie from behind Meredith. One thing, the doll-like old woman was not, was deaf. She burst into laughter, bringing up both hands to cover her mouth girlishly. â€Å"Oh, don't tease me before I eat.Itadakimasu! † She picked up the bowl of miso soup and began to drink it. â€Å"I thinkchan is something you put at the end of someone's name when you're friends, the way Jimmy was sayingIsa-chan ,† Meredith said aloud. â€Å"AndEeta-daki-mass-u is something you say when you start eating. And that'sall I know.† Part of Bonnie's mind noted that the â€Å"friends† Grandma Saitou had just happened to have names starting withM andB . Another part was calculating where this room was with relation to the rooms below it, Isobel's room in particular. It was directly above it. The tiny old woman had stopped eating and was watching her intently. â€Å"No, no, you're not Beniko-chan and Megumi-chan. I know it. But they do visit me sometimes, and so does my dear Nobuhiro. Other things do, too, unpleasant things, but I was raised a shrine maiden – I know how to take care ofthem .† A brief look of knowing satisfaction passed over the innocent old face. â€Å"This house is possessed, you know.† She added,†Kore ni wa kitsune ga karande isou da ne.† â€Å"I'm sorry, Ms. Saitou – what was that?† Meredith asked. â€Å"I said, there's a kitsune involved in this somehow.† â€Å"A kit-su-nay?† Meredith repeated, quiz-zically. â€Å"A fox, silly girl,† the old woman said cheerfully. â€Å"They can turn into anything they like, don't you know? Even humans. Why, one could turn intoyou and your best friend wouldn't know the difference.† â€Å"So – a sort of were-fox, then?† Meredith asked, but Grandma Saitou was rocking back and forth now, her gaze on the wall behind Bonnie. â€Å"We used to play a circle game,† she said. â€Å"All of us in a circle and one in the middle, blindfolded. And we would sing a song.Ushiro no shounen daare? Who is standing behind you? I taught it to my children, but I made up a little song in English to go with it.† And she sang, in the voice of the very old or the very young, with her eyes fixed innocently on Bonnie all the while. â€Å"Fox and turtle Had a race. Who's that far behind you? Whoever came in Second place Who's that near behind you? Would make a nice meal For the winner. Who's that close behind you? Lovely turtle soup For dinner! Who's that right behind you?† Bonnie felt hot breath on her neck. Gasping, she whirled around – and screamed. Andscreamed . Isobel was there, dripping blood onto the mats that covered the floor. She had somehow managed to get past Jim and to sneak into the dim upstairs room without anyone seeing or hearing her. Now she stood there like some distorted goddess of piercing, or the hideous embodiment of every piercer's nightmare. She was wearing only a pair of very brief bikini bottoms. Otherwise she was naked except for the blood and the different kinds of hoops and studs and needles she had put through the holes. She had pierced every area Bonnie had ever heard that youcould pierce, and a few that Bonnie hadn't dreamed of. And every hole was crooked and bleeding. Her breath was warm and fetid and nauseating – like rotten eggs. Isobel flicked her pink tongue. It wasn't pierced. It was worse. With some kind of instrument she had cut the long muscle in two so that it was forked like a snake's. The forked, pink thing licked Bonnie's forehead. Bonnie fainted. Matt drove slowly down the almost invisible lane. There was no street sign to identify it, he noticed. They went up a little hill and then down sharply into a small clearing. â€Å" ¡Ã‚ ®Keep away from faerie circles,'† Elena said softly, as if she were quoting. â€Å" ¡Ã‚ ®And old oaks†¦'† â€Å"What are you talking about?† â€Å"Stop the car.† When he did, Elena stood in the center of the clearing. â€Å"Don't you think it has a faerie sort of feeling?† â€Å"I don't know. Where'd the red thing go?† â€Å"In here somewhere. I saw it!† â€Å"Me, too – and did you see how it was bigger than a fox?† â€Å"Yes, but not as big as a wolf.† Matt let out a sigh of relief. â€Å"Bonnie just won't believe me. And you saw how quickly it moved – â€Å" â€Å"Too quickly to be something natural.† â€Å"You're saying we didn't really see anything?† Matt said almost fiercely. â€Å"I'm saying we saw somethingsuper natural. Like the bug that attacked you. Like the trees, for that matter. Something that doesn't follow the laws of this world.† But search as they would, they couldn't find the animal. The bushes and shrubs between the trees reached from the ground up in a dense circle. But there was no evidence of a hole or a hide or a break in the dense thicket. And the sun was sliding down in the sky. The clearing was beautiful, but there was nothing of interest to them. Matt had just turned to say so to Elena when he saw her stand up quickly, in alarm. â€Å"What's – ?† He followed her gaze and stopped. A yellow Ferrari blocked the way back to the road. They hadn't passed a yellow Ferrari on their way in. There was only room for one car on the one-lane road. Yet there the Ferrari stood. Branches broke behind Matt. He whirled. â€Å"Damon!† â€Å"Whom were you expecting?† The wraparound Ray-Bans concealed Damon's eyes completely. â€Å"We weren't expectinganyone ,† Matt said aggressively. â€Å"We just turned in here.† The last time he'd seen Damon, when Damon had been banished like a whipped dog from Stefan's room, he'd wanted to punch Damon in the mouth very much, Elena knew. She could feel that he wanted it again now. But Damon wasn't the same as he'd been when he'd left that room. Elena could see danger rising off him like heat waves. â€Å"Oh, Isee . This is – yourprivate area for – privateexplorations,† Damon translated, and there was a note of complicity in his voice that Elena disliked. â€Å"No!† Matt snarled. Elena realized she was going to have to keep him under control. It was dangerous to antagonize Damon in this mood. â€Å"How can you even say that?† Matt went on. â€Å"Elena belongs to Stefan.† â€Å"Well – we belong to each other,† Elena temporized. â€Å"Of course you do,† said Damon. â€Å"One body, one heart, one soul.† For a moment there was something there – an expression inside the Ray-Bans, she thought, that was murderous. Instantly, though, Damon's tone changed to an expressionless murmur. â€Å"But then, why areyou two here?† His head, turning to follow Matt's movement, moved like a predator tracking prey. There was something more disquieting than usual about his attitude. â€Å"We saw something red,† Matt said before Elena could stop him. â€Å"Something like what I saw when I had that accident.† Prickles were now running up and down Elena's arms. Somehow she wished Matt hadn't said that. In this dim, quiet clearing in the evergreen grove, she was suddenly very much afraid. Stretching her new senses to their utmost – until she could feel them distending like a gossamer garment pushed thin all around her, she felt the wrongness there, too, and felt it pass out of the reach of her mind. At the same time she felt birds go quiet all that long distance away. What was most disturbing was to turn just then, just as the birdsong stopped, and find Damon turning at the same instant to look at her. The sunglasses kept her from knowing what he was thinking. The rest of his face was a mask. Stefan, she thought helplessly, longingly. How could he have left her – with this? With no warning, no idea of his destination, no way of ever contacting him again†¦It might have made sense to him, with his desperate desire not to make her into something he loathed in himself. But to leave her with Damon in this mood, and all of her previous powers gone – Your own fault, she thought, cutting short the flood of self-pity. You were the one who harped on brotherhood. You were the one who convinced him Damon was to be trusted. Now you deal with the consequences. â€Å"Damon,† she said, â€Å"I've been looking foryou . I wanted to ask you – about Stefan. You do know that he's left me.† â€Å"Of course. I believe the saying goes, for your own good. He left me to be your bodyguard.† â€Å"Then you saw him two nights ago?† â€Å"Of course.† And – of course – you didn't try to stop him. Things couldn't have turned out better for you, Elena thought. She had never wished more for the abilities she'd had as a spirit, not even when she'd realized Stefan was really gone and beyond her all-too-human reach. â€Å"Well, I'm not just letting him leave me,† she said flatly, â€Å"for my own good or for any other reason. I'm going to follow him – but first I need to know where he might have gone.† â€Å"You're askingme ?† â€Å"Yes. Please. Damon, I have to find him. I need him. I – † She was starting to choke up, and she had to be stern with herself. But just then she realized that Matt was whispering very softly to her. â€Å"Elena, stop. I think we're just making him mad. Look at the sky.† Elena felt it herself. The circle of trees seemed to be leaning in all around them, darker than before, menacing. Elena tilted her chin slowly, looking up. Directly above them, gray clouds were pooling, piling in on themselves, cirrus overwhelmed by cumulus, turning to thunderheads – centered exactly over the spot where they stood. On the ground, small whirlwinds began to form, lifting handfuls of pine needles and fresh green summer leaves off saplings. She had never seen anything like it before, and it filled the clearing with a sweet but sensuous smell, redolent of exotic oils and long, dark winter nights. Looking at Damon, then, as the whirlwinds lifted higher and the sweet scent encircled her, resinous and aromatic, closing in until she knew it was soaking into her clothes and being impressed into her very flesh, she knew she had overstepped herself. She couldn't protect Matt. Stefan told me to trust Damon in his note in my diary. Stefan knows more about him than I do, she thought desperately. But we both know what Damon wants, ultimately. What he's always wanted. Me. My blood†¦ â€Å"Damon,† she began softly – and broke off. Without looking at her, he held out a hand with the palm toward her. Wait. â€Å"There's something I have to do,† he murmured. He bent down, every movement as unconsciously and economically graceful as a panther's, and picked up a small broken branch of what looked like ordinary Virginia pine. He waved it slightly, appraisingly, hefting it in his hand as if to feel weight and balance. It looked more like a fan than a branch. Elena was now looking at Matt, trying with her eyes to tell him all the things she was feeling, foremost of which was that she was sorry: sorry that she had gotten him into this; sorry that she'd ever cared for him; sorry that she'd kept him bound into a group of friends who were so intimately intertwined with the supernatural. Now I know a little bit of what Bonnie must have felt this last year, she thought, being able to see and predict things without having the slightest power to stop them. Matt, jerking his head, was already moving stealthily toward the trees. No, Matt.No .No! He didn't understand. Neither did she, except to feel that the trees were only keeping their distance because of Damon's presence here. If she and Matt were to venture into the forest; if they left the clearing or even stayed in it too long†¦Matt could see the fear on her face, and his own face reflected grim understanding. They were trapped. Unless – â€Å"Too late,† Damon said sharply. â€Å"I told you, there's something I have to do.† He had apparently found the stick he was looking for. Now he raised it, shook it slightly, and brought it down in a single motion; slashing sideways as he did. And Matt convulsed in agony. It was a kind of pain he had never dreamed of before: pain that seemed to come frominside himself, but from everywhere, every organ in his body, every muscle, every nerve, every bone, releasing a different type of pain. His muscles ached and cramped as if they were strained to their ultimate flexion, but were being forced to flex farther still. Inside, his organs were on fire. Knives were at work in his belly. His bones felt the way his arm had when he had shattered it once, when he was nine years old and a car had broadsided his dad's. And his nerves – if there was a switch on nerves that could be set from â€Å"pleasure† to â€Å"pain† – his had been set to â€Å"anguish.† The touch of clothes on his skin was unbearable. The currents of air passing were agony. He endured fifteen seconds of it and passed out. â€Å"Matt!† For her part, Elena had been frozen, her muscles locked, unable to move for what seemed like forever. Suddenly released, she ran to Matt, pulled him up into her lap, stared into his face. Then she looked up. â€Å"Damon,why ? Why?† Suddenly she realized that although Matt wasn't conscious, he was still writhing in pain. She had to keep herself from screaming the words, to only speak forcefully. â€Å"Why are youdoing this? Damon!Stop it .† She stared up at the young man dressed all in black: black jeans with a black belt, black boots, black leather jacket, black hair, and those damned Ray-Bans. â€Å"I told you,† Damon said casually. â€Å"It's something I need to do. To watch. Painful death.† â€Å"Death!†Elena stared at Damon in disbelief. And then she began gathering all her Power, in a way that had been so easy and instinctual just days ago while she had been mute and not subject to gravity, and that was so difficult and so foreign right now. With determination, she said, â€Å"If you don't let him go – now – I'll hit you with everything I've got.† He laughed. She'd never seen Damon really laugh before, not like this. â€Å"And you expect that I'll even notice your tiny Power?† â€Å"Notthat tiny.† Elena weighed it grimly. It was no more than the intrinsic Power of any human being – the Power that vampires took from humans along with the blood they drank – but since becoming a spirit, she knew how to use it. How to attack with it. â€Å"I think you'll feel it, Damon. Let him go – NOW!† â€Å"Why do people always assume that volume will succeed when logic won't?† Damon murmured. Elena let him have it. Or at least she prepared to. She took the deep breath necessary, held her inner self still, and imagined herself holding a ball of white fire, and then – Matt was on his feet. He looked as if he'd beendragged to his feet and was being held there like a puppet, and his eyes were involuntarily watering, but it was better than Matt writhing on the ground. â€Å"You owe me,† Damon said to Elena casually. â€Å"I'll collect later.† To Matt he said, in the tones of a fond uncle, with one of those instantaneous smiles that you could never be quite sure you saw, â€Å"Lucky for me that you're a hardy specimen, isn't it?† â€Å"Damon.† Elena had seen Damon in hislet's-play-with-weaker-creatures mood, and it was the one she liked least. But there was something off today; something she couldn't understand. â€Å"Let's get down to it,† she said, while the hairs on her arms and the back of her neck rose again. â€Å"What do youreally want?† But he didn't give the answer she expected. â€Å"I was officially appointed as your caretaker. I'm officially taking care of you. And for one thing, I don't think you should be without my protection and companionship while my little brother is gone.† â€Å"I can handle myself,† Elena said flatly, waving a hand so they could get down to the real issue. â€Å"You're a very pretty girl. Dangerous and† – flash smile – â€Å"unsavory elements could be after you. I insist you have a bodyguard.† â€Å"Damon, right now the thing I need most is to be protected fromyou . You know that. What is this really about?† The clearing was†¦pulsing. Almost as if it were something organic, breathing. Elena had the feeling that beneath her feet – beneath Meredith's old, rugged hiking boots – the ground was moving slightly, like a great sleeping animal, and the trees were like a beating heart. For what? The forest? There was more dead wood than live here. And she could swear that she knew Damon well enough to know that he didn't like trees or woods. It was at times like this that Elena wished she still had wings. Wings and the knowledge – the hand motions, the Words of White Power, the white fire inside her that would allow her to know the truth without trying to figure it out, or to simply blast annoyances back to Stonehenge. It seemed that all she'd been left with was being a greater temptation to vampires than ever, and her wits. Wits had worked up until now. Maybe if she didn't let Damon know how afraid she was, she could win a stay of execution for them. â€Å"Damon, I thank you for being concerned about me. Now would you mind leaving Matt and me for a moment so that I can tell if he's still breathing?† From inside the Ray-Bans, she thought she could discern a single flash of red. â€Å"Somehow I thought you might say that,† Damon said. â€Å"And, of course, it's your right to have consolation after being so treacherously abandoned. Mouth-to-mouth resuscitation, for example.† Elena wanted to swear. Carefully, she answered, â€Å"Damon, if Stefan appointed you as my bodyguard, then he hardly  ¡Ã‚ ®treacherously abandoned' me, did he? You can't have it both – â€Å" â€Å"Just indulge me in one thing, all right?† Damon said in the voice of one whose next words are going to beBe careful orDon't do anything I wouldn't do . There was silence. The dust devils had stopped whirling. The smell of sun-warmed pine needles and pine resin in this dim place was making her languid, dizzy. The ground was warm, too, and the pine needles were all aligned, as if the slumbering animal had pine needles for fur. Elena watched dust motes turn and sparkle like opals in the golden sunlight. She knew she wasn't at her best right now; not her sharpest. Finally, when she was sure her voice would be steady, she asked, â€Å"What do you want?† â€Å"A kiss.†

Saturday, January 11, 2020

P3 Unit 3

P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing, market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research.Primary Research is when the business or the worker conducts the research their self, therefore it is fresh data and it is current and applicable to their current market. Market research is conducted to gain a better knowledge of the market in which they operate in and to find out the wants and needs of the customers. Examples of this could be surveys, observations and interviews. Advantages of primary research are that it is brand new data in this current market and with current customers therefo re it is applicable to your business.The disadvantages of primary research is that it may take a long time Internal research could be when Tesco use past sales figures from with in the company and project them to find out cash forecasts or to analyse buying habits. This is internal as it about the business they work for not any other business. External primary can be used to this can be when Tesco can people who do not currently shop in Tesco or work in Tesco questions, they could also use Mystery shoppers as external primary as someone who isn't a stake holder in the business evaluates the business, this counts as research as they will find out about the branch they work in.Another of research type is Secondary research this is also known as desk research this is when the company uses published data which already exists, they do not need to go out and ask customers wants and needs, they can just use internet or books to find whatever they need to find out. This is the cheaper optio n. This will give the company a better view of the market however will not be exactly applicable to the business, secondary research can also be used when viewing a competitor, they can see their profits if they're a PLC company.External research can be sued in Tesco such as when they look at competitors (Sainsbury’s/ asda) sales figures or buying trends or growth figures. They may do this to see how their competitors are doing and see how much they're growing. Internal could be looking at past annual reports, this is internal secondary research as its has already been published and it is from Tesco’s. There are two types of Data type. Qualitative data is one type this is when the company uses questions which are open therefore they will gain true views and opinions of the customer. Examples of this could be interviews or observations.Qualitative data isn't easy to analyse or to put into graphs as it is someone’s opinion they may not be similar. Tesco can use th is by holding observations or interviews for customers, Tesco can use primary or secondary types as they can conduct the research by their self or they can use the internet to find out the answers which they require. In terms of Tesco they could have pressure groups, or observations to collect qualitative data. The other type of data is Quantitative data, these are figures and statistics which can be easily analyse and also be interpreted easily.If a large sample of people takes the questionnaire or survey then the more effective as there will be a better perception of the wants and needs of the customer. This can be easily put into graphs and be analysed. In terms of Tesco they can use this when their customers log into their club card account online, Tesco can track sales of a certain item, buying habits and they can target the customer directly by doing this. From this Tesco can do a sales forecast and help Tesco making decisions when buying stock.Reducing risk: Market research h elps company to reduce the risk when creating new products or buying more quantity’s of another product. Such as if they use the quantitative data e. g. buying habits. If Tesco see that one product is very popular they might choose to invest in a larger quantity. Limitations: When using market research there are some limitations such as money, time and validity. Money can play a big part when using market research as it could prove costly depending on the amount of research the business conducts.So if Tesco has 4-5 focus groups a long with interviews, then it would take a long time to do and it may prove expensive as one site has quoted ? 90 per person when using focus groups, if Tesco are going to do this mulitple times then it could prove costly. Marketing research: qualitative; x quantitative; x primary internal x/external research; x secondary internal x/ external research;uses x (reduce risk in decision making, measure progress over time); limitations (cost effectiveness , validity of data collected)